RateCity's first cartoon is narrated by a turtle called Tinka who talks directly to young children about long-term goals in a way they will understand. Understanding money isn't just about learning how to deposit money or plan a budget. It's about valuing what we have and making choices about what we need and what we want. The challenge in this project was finding the balance between clear communication and clean design but interesting enough to catch an eye of a 5 year old.
WHAT I DID
Illustration, Design, Animation
Rate City - Tinka and the Scooter
Source – https://vimeo.com/125012405