Nicole Gray
Design - Motion - Art

GOCM | Concept Design

GOCM - 

GOCM is a new solution to attract the fashion industry to implement a healthy lifestyle for our models and a realistic ideal for next generation.

More info -  

CLIENT

Creative Task

AGENCY

Hyper Island

WHAT I DID 

Art Direction - Design - Concept

WHEN 

2013

This is the creative task I made for applying to Hyper Island in April 2013. It included a lot of filming, photography, retouching, editing, cutting, designing and staying up long nights. GOCM is a new solution to attract the fashion industry to implement a healthy lifestyle for our models and a realistic ideal for next generation. They advises model agencies to sign a contract on only using certified models. This means
that all models, owned by the agency have to earn a certificate to continue modeling. To get the certificate you have to take a health test, followed by regular checks.